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Research Pet Peeves: Lackluster Reports
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is …
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Insights from the Corporate Researchers Conference 2017
Last month our team attended The Insights Association Corporate Researchers Conference in Chicago. With its focus on compelling industry …
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What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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No: One Simple Word for Your Best Research Results
We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more …
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Reflection on ESOMAR Congress 70th Annual Event
Last week, we had the opportunity to attend and present at ESOMAR Congress 70th annual event in Amsterdam. Strategic …
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iModerate Participates in Service Week 2017
Last week, iModerate participated in its first annual service week with our 20|20 family. During this companywide event, over …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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iModerate Launches (iM)mediate
Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event. Over …
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ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery
As the average consumer has become busier than ever, dining out and ordering in have quickly become a new …
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The Rise of Fast-Casual Restaurants
As family schedules have become more hectic, with both parents often working long hours and children engaged in a …
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Three Ways to Engage Online Respondents
As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to …
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