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Best reads of 2015

Best reads of 2015

iModerate Author

Dec 11, 2015

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We wanted to share some of our top-10 favorite pieces, musings, and commentary from the past year. So dive in, deepen your knowledge on everything from customer experience to consumer language, get inspired for the year ahead, and have a good laugh along the way. Happy reading!

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research