Disney & iModerate Discuss the Magical Impact of Research at TMRE 2011

Disney & iModerate Discuss the Magical Impact of Research at TMRE 2011

iModerate Author

Oct 25, 2011

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At Walt Disney Parks & Resorts, creating wondrous guest experiences is everything. And that experience starts well before most guests ever set foot in one of Disney’s theme parks.

On Wednesday, November 9 at 10:30 A.M. at the IIR Market Research Event, Jacque Skinner of Walt Disney Parks & Resorts and Jen Drolet of iModerate will share how research has helped bring magic to Disney Parks and Resorts’ digital entities. The presentation, entitled, The Wonder behind Disney’s Website – How Online Conversations Help Disney Capture the Voice & Language of their Guests, will illustrate how Disney’s long time emphasis on listening to guests translates to their online research initiatives. Specifically, attendees will learn how iModerate has partnered with Disney to create an engaging and personal guest research experience, and garner the guest insights necessary to improve Disneyworld.com.

This year’s IIR Market Research Event will be held November 7-9 at The Peabody Hotel in Orlando, Fl., and will feature over 140 sessions and over 175 speakers. Included are keynotes such as Anne Mulcahy, Former CEO, Xerox Corporation, Marc Earls, author of Herd, How to Change Mass Behavior by Harnessing Our True Nature, and Jeremy Gutsche,Founder of Trendhunter.com. The conference will also host two of the industry’s most prestigious awards, the EXPLOR award and the NextGen Disruptive Innovation Award. In addition to speaking with Disney, iModerate will also be exhibiting alongside more than 100 other organizations.

For more information on The Market Research Event, check out the the IIR website. Interested in attending? Give us a call and we’ll make sure you get 25% off. Already going? Stop by our booth and say hello – we’d love to catch up.

We hope to see you at the conference!

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research