//

iModerate and Catalist win for best new technology

iModerate and Catalist win for best new technology

iModerate Author

Apr 11, 2013

Share It

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American Association of Political Consultant’s (AAPC) 2013 Pollie Award for best use of technology during the 2012 campaign for Voter Insider.

Voter Insider is an online research solution for the political, advocacy and civic engagement arena that was jointly created utilizing Catalist’s robust voter database and iModerate’s online research capabilities. It allows users to target respondents based on items such as verified voter history and modeling scores. Unique to the market, this technology is able to seamlessly engage verified respondents, in real-time, in any number of research activities including online surveys and one-on-one conversations. During the 2012 election cycle, pollsters and strategic communication firms used the solution to test a wide variety of messages, ads and concepts. Today, Voter Insider is still being used in this fashion. In the future, its utilization will be broadened to serve academia.

This year, there were 135 nominations in 15 categories from the AAPC membership and political consulting community at large. An Independent Panel of Judges vetted each nomination and recommendations were voted upon and confirmed by the AAPC Board of Directors.

A special thanks to all those responsible across both organizations for the development and execution of this innovative offering, and of course, thanks to our always supportive clients.

See all the winners here.

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition