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Insights to the rescue!

Insights to the rescue!

iModerate Author

Feb 27, 2013

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Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a design right away. Your team members all look to you, but it’s not like you have a magic feedback tool.

What can you do? What can anyone do?

Check out how Marketer Meg tackles the situation in the second installment of our astonishing power of insights comic strip.

And while you’re at it, take a few minutes to find out how our subscription offering can make you an insight superhero. Enjoy the comic!

issue 2

Miss the first comic strip? No problem, we’ve got you covered.

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske