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More research, less resources, no problem: How John Deere gets it done

More research, less resources, no problem: How John Deere gets it done

iModerate Author

Apr 08, 2014

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Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered.

To quickly recap, Jessica Kettler, Manager of  Online Research at John Deere, tackled one of the biggest issues facing insights teams and researchers –  how to meet increasing project demand with limited resources. Jessica detailed how she does more with less through strong partnerships, unique approaches and by shifting the paradigm of the research-client relationship. Through examples presented with our very own Jen Drolet, attendees saw  how Deere is able to engage their hard-to-reach audiences and deliver the voice of the customer time and again.

Check out the webinar and learn:

  • The objectives, challenges and successes of a Fortune 100 insights department
  • How to gain efficiencies through partnerships and institutional flexibility
  • Examples of how John Deere is able to deliver timely insights to its constituents

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske