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Viral Video Madness

Viral Video Madness

iModerate Author

Mar 20, 2012

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Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory. And the winner is… Fun Theory! We want to thank everyone for getting on and voting. You made this a Viral Madness to remember. We all had a great time putting this together and seeing which video was chosen the best viral marketing video ever.

We here at iModerate caught a case of ‘March Madness’ over the weekend and decided to do our own version of the Sweet 16. Being that we absolutely love great marketing projects, we felt that a ‘Sweet 16’ of the best viral marketing videos was appropriate for this time of year, because nothing encompasses madness better than a video that has gone viral. Selections were made by using our patented high-tech algorithm (i.e. doing a little Google research) to determine the 16 best viral marketing videos in the history of ever! (Ok, that’s subjective, but we like them a lot) Now that we have collected these viral gems the rest is up to you! The rules are simple – click on the match-up to vote for the best viral marketing video. The video with the most votes moves on to the next round. We expect to see some upsets on our way to crowning a champion, so get voting to make sure your favorite is crowned king!

CHAMPION-FUN THEORY

iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA