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Why Netflix dominates the streaming space

Why Netflix dominates the streaming space

iModerate Author

Jul 01, 2015

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We recently partnered with Luminoso to understand consumer perceptions of three different streaming services – Amazon Prime, Hulu, and Netflix. It’s hard to believe that it was a mere eight years ago that Netflix introduced us to streaming in 2007[1], to be followed by Hulu in 2008[2]. Since then, streaming has gone from being entirely supplementary to cable and satellite TV to something that consumers think has the potential to replace the entertainment mainstays altogether.

Check out the full report to understand Netflix’s dominance and the new set of language consumers have created to discuss the brand, Hulu’s niche in the market despite it’s singular, yet powerful, Achilles heel, and Amazon Prime’s perceptions and potential.

Additionally, take a look at the press the report has received in Adweek and USA Today.

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[1] https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477

[2] http://www.hulu.com/about

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iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research