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Online Media Daily – March 2012

Online Media Daily – March 2012

iModerate Author

Mar 22, 2012

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Social Media Chatter Ups Live TV Stats

[excerpt] What sort of consumers are participating in social TV? iModerate found  three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA