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4 tips to supersize dads’ in-store spend – featured in MediaPost

4 tips to supersize dads’ in-store spend – featured in MediaPost

iModerate Author

Nov 09, 2015

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Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for good reason – a new Y&R study found that 80% of millennial dads claim shared or primary shopping responsibility. With dad spending more and more time between the aisles shopping for his family, what can brands do to increase his in-store spend, particularly when he’s shopping for his kids? We recently conducted an extensive qualitative study to see how brands and retailers could bolster these impulse buys.

Check out the MediaPost article for 4 tips to supersizing dads’ in-store spend.

iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA