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9 types of research bias and how to avoid them – featured in Quirks

9 types of research bias and how to avoid them – featured in Quirks

iModerate

Aug 26, 2015

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Seasoned research experts know that bias can find its way into any research program – its naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible?

Check out the article in Quirks to learn about the 9 types of bias and how to avoid them in your next research initiative.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research