//

9 types of research bias and how to avoid them – featured in Quirks

9 types of research bias and how to avoid them – featured in Quirks

iModerate

Aug 26, 2015

Share It

Seasoned research experts know that bias can find its way into any research program – its naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible?

Check out the article in Quirks to learn about the 9 types of bias and how to avoid them in your next research initiative.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition