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Are you consumer fluent? – featured in commPRO

Are you consumer fluent? – featured in commPRO

iModerate

Nov 24, 2015

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Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease, making them the ultimate brand storytellers and messengers. As marketers, it’s our job to understand the story being told and participate in a thoughtful way. Check out the article to learn the three ways that organizations can benefit from an investment in consumer fluency.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske