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Cactus Call – February 2007

Cactus Call – February 2007

iModWPAdmin

Feb 23, 2007

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The New Communication Craze

[excerpt] The anecdotal form of communication found in these mediums is a direct representation of the consumer’s “true voice” – the public’s sentiments in their own words – and it is quickly becoming the most sought after form of feedback in regards to products, brands, advertising and messaging.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske