Campaigns and Elections – September 2006

Campaigns and Elections – September 2006


Sep 23, 2006

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Is Online Polling: A) Representative B) Accurate C) Efficient D) Don’t Know Yet

[excerpt] “Online surveys are very static,” said Adam Rossow, Director of Marketing and Communications. “There’s no interactivity. This is providing an outlet so people’s real thought and feelings and emotions can be heard.”

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA