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ColoradoBiz – August 2007

ColoradoBiz – August 2007

iModWPAdmin

Aug 23, 2007

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Tech Start-Up of the Month – iModerate LLC

[excerpt] “When we were conducting online surveys… we found that we weren’t getting enough information from the respondent,” Rossow said. “So we set out to develop a new methodology.”

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA