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Stores rejoice as dads take their kids shopping – research featured in Retail Wire

Stores rejoice as dads take their kids shopping – research featured in Retail Wire

iModerate

Sep 16, 2015

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We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check out the article on Retail Wire to learn what makes dad impulse buy, and how brands and retailers can leverage those emotions to drive purchases.

Check out the article on Retail Wire >>

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA