Events

Latest from Events

Webinar: How Hybrid Research Drives Penske Forward

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the …

Read Now

Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for …

Read Now

Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that …

Read Now

Omnishopper 2015

We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be …

Read Now

Upcoming Webinar: Deconstructing dads in the aisle

Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we …

Read Now

Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy