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Got Customer Commentary? – featured in Target Marketing

Got Customer Commentary? – featured in Target Marketing

iModerate

Dec 02, 2015

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The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success equation for anyone doing business today demands customer-centricity. Just look at the “Customers 2020” report that shows customer experience will overtake price and product as the key brand differentiator by 2020. That crystallizing fact puts the need to optimize the customer experience — namely making sure that every experience with your brand matters — atop the CMO’s 10 commandments.

How can you take advantage of the vast amount of customer commentary at your fingertips and leverage it to improve your customers’ experiences?

Check out the article here >>>

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy