iModerate adds two veteran insights professionals to client development team

iModerate adds two veteran insights professionals to client development team


Apr 25, 2016

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DENVER – April 13, 2016 – iModerate, a progressive insights agency, welcomes Michael Steinberg and Steve Dodge to the client development team. 

Steinberg, with 20 years of experience in research and marketing, will lead iModerate’s growing new business and strategic account teams. As senior vice president, client development, he will spearhead the agency’s efforts to problem-solve and grow relationships both with new and existing clients. His extensive agency-side, and client-side experience includes sales and management positions in the research channel at Research Now and Nielsen Media Research, as well as roles in marketing and brand management for P&G, Quaker and Office Depot.

Dodge, a seasoned client development executive, joins iModerate from Aberdeen Group, where he worked with strategic B-to-B accounts including Salesforce.com, SageSoftware, Netsuite, and Siemens. At iModerate, Steve will educate the market and expand our client roster. Prior to Aberdeen Group, Steve held positions at Paradigm and NPD Group where he serviced and managed client service teams as well as provided syndicated and custom market research to the consumer technology industry.

“Bringing on Mike and Steve is a huge win for us and our clients,” said Jen Drolet, CEOat iModerate. “Their industry experience, dedication to their craft, and consultative nature was immediately evident, and I believe having them on the team will translate into dividends for us and our clients.” 

About iModerate
iModerate is a progressive insights agency that empowers clients to take decisive, proof-based action that evolves businesses and transforms brands. The company pairs powerful cognitive techniques with the latest research methods to help brands identify nuanced intelligence that revolutionizes their thinking and gives them an edge. In 12 years, iModerate has conducted over 200,000 conversations, analyzed vast amounts of consumer commentary, and helped over 1/3 of the Fortune 500 discover how consumers think about, characterize, experience, and discuss their brand.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide