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iModerate to Deliver Marketing Research Association Webinar on Engaging the Research Respondent

iModerate to Deliver Marketing Research Association Webinar on Engaging the Research Respondent

iModWPAdmin

Apr 25, 2008

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Denver, CO (April 25, 2008) – iModerate, the research industry’s sole provider of live, online-one-on-ones, will be presenting a webinar for the Marketing Research Association entitled, “Engaging the Research Respondent,” on May 20, 2008.

Presented by Jennifer Drolet of iModerate Research Technologies, this webinar will take a detailed look at the importance of engaging research respondents and will explore some of the best practices for connecting with research participants. More specifically, attendees will come away with the following:

  • An understanding of the impact that the Web 2.0 era has made in regards to how consumers want to communicate
  • A look at how this communication revolution directly effects research
  • Various methods and solutions that engage research respondents and enhance their experience

Attending this webinar equates to 1 PRC contact hour in Client/Supplier Interaction or Business Operations/Marketing. For more information or to register, please visit the Marketing Research Association’s website.

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research