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Lessons Learned from Reebok|CrossFit Facebook Fans

Lessons Learned from Reebok|CrossFit Facebook Fans

iModerate Author

Oct 26, 2012

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Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our presentation with JD Pike, Director of Consumer/Business Insights Group at Reebok, at 2:45 on 11/13. The presentation will focus on the dedicated and enthusiastic fan involvement on the Reebok|CrossFit Facebook page and the impact this has had on the brand.

With this devoted community thriving, the burning research question for Reebok is: how can they ignite that type of passion with a broader audience in a more commercial way? Our session will take you through the early stages of Reebok’s quest to uncover the Reebok|CrossFit fans’ motivations and reasoning behind their involvement. You’ll see firsthand how Reebok was able to use their Facebook page as a launching pad to conduct in-depth qualitative research outside of the social space, while maintaining the engaging experience these fans expect.

While you’re there, stop by our booth, #306, to learn about our solution and see how we can help make you an insight superhero.

Not registered yet? Get 25% off conference registration with this code GRPWEL when you register.

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research