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Lessons Learned from Reebok|CrossFit Facebook Fans

Lessons Learned from Reebok|CrossFit Facebook Fans

iModerate Author

Oct 26, 2012

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Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our presentation with JD Pike, Director of Consumer/Business Insights Group at Reebok, at 2:45 on 11/13. The presentation will focus on the dedicated and enthusiastic fan involvement on the Reebok|CrossFit Facebook page and the impact this has had on the brand.

With this devoted community thriving, the burning research question for Reebok is: how can they ignite that type of passion with a broader audience in a more commercial way? Our session will take you through the early stages of Reebok’s quest to uncover the Reebok|CrossFit fans’ motivations and reasoning behind their involvement. You’ll see firsthand how Reebok was able to use their Facebook page as a launching pad to conduct in-depth qualitative research outside of the social space, while maintaining the engaging experience these fans expect.

While you’re there, stop by our booth, #306, to learn about our solution and see how we can help make you an insight superhero.

Not registered yet? Get 25% off conference registration with this code GRPWEL when you register.

iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy