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Marketing Daily – March 2012

Marketing Daily – March 2012

iModerate Author

Mar 08, 2012

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Understanding Social Media ‘Personas’ Is Key

[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The  Integer Group defines four types of social media “personas” and key insights  about how they engage with brands and shop.

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iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research