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Marketing News – March 2006

Marketing News – March 2006

iModWPAdmin

Mar 23, 2006

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In an Instant: More Researchers Use IM for Fast, Reliable Results

[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske