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MarketingProfs – November 2011

MarketingProfs – November 2011

iModerate Author

Nov 22, 2011

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Shoppers Gearing up for Cyber-Monday Deals

[excerpt] Cyber Monday is  gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of  surveyed consumers say they plan  to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to  shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

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iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy