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National Journal – March 2012

National Journal – March 2012

iModerate Author

Mar 08, 2012

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New Tool for Pollsters and Researchers

[excerpt] Online research respondents don’t always accurately represent their voting histories. But a new tool called Voter Insider aims to fix that.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA