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Pittsburgh Post-Gazette – January 2011

Pittsburgh Post-Gazette – January 2011

iModWPAdmin

Jan 23, 2011

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Do e-books pack same punch as print ones?

[excerpt] The iModerate study reported that readers’ biggest gripe with the digital book world is its limits on electronic sharing. “Respondents love passing along books they enjoyed to friends and family, and find it frustrating or disappointing that they cannot easily continue this ritual with e-books,” the company reported.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition