New Video Response Feature Provides Deeper Insights and Authenticity


Sep 26, 2017

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DENVER, Colo. (September 26, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced it has added new video capabilities to its online chat approach. iModerate’s individually moderated one-on-one digital conversations now include the ability to collect video responses from participants. This integrated new feature delivers more perspective and ultimately helps clients get closer to their consumer.

“Adding a video response option to iModerate’s current chat technology expands our clients’ access to close-up, authentic insights,” explained Julia Eisenberg, Vice President of Insights for iModerate. “Researchers want to understand consumers on a deep level. Integrating video into our current approach helps our clients put a face to their customer in a seamless way.”

The enhancement means collecting a video response from participants, in addition to the current open-ended text responses, giving greater opportunity to both see and hear from consumers. Clients gain nuanced insights from the tone of voice and body language layered on top of text-based chat responses.  Projects that include the new video option will include video highlights as part of the final research report.

“Accessing new tools to gather insights allows us to tell a richer story,” said Eisenberg. “Combining our understanding of what is said with how it is said is important in today’s marketplace. iModerate’s new enhancement for video gives our clients a wonderfully textured picture of consumer behavior.”

About iModerate

iModerate is a progressive insights agency that empowers clients to take decisive, proof-based action that evolves businesses and transforms brands. The company pairs powerful cognitive techniques with the latest research methods to help brands identify nuanced intelligence that revolutionizes their thinking and gives them an edge. Since 2004, iModerate has conducted hundreds of thousands of engagements, analyzed vast amounts of consumer commentary, and helped over one-third of the Fortune 500 discover how consumers think about, characterize, experience, and discuss their brand. In 2016, iModerate joined 20|20 Research, expanding the suite of research solutions available to help brands expose their hidden consumer truths.  www.imoderate.com


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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service