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Prime Day: Why Amazon gives away video content – article in Forbes

Prime Day: Why Amazon gives away video content – article in Forbes

iModerate

Jul 15, 2015

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iModerate’s Brand Wars: Streaming Services research was recently featured in a Forbes.com article regarding the internet video space and the key players involved. Readers will learn about the evolution of the streaming space, where it’s headed, and what industries have followed a similar path.

Read the full article here >>>

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research