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Progressive Grocer – August 2012

Progressive Grocer – August 2012

iModerate Author

Aug 09, 2012

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Consumers Fuzzy on Fortified, Functional Foods

[excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’ perceptions about two nutritious food groups: functional foods that contain natural health benefits such as antioxidants in blueberries, and fortified foods like pastas that contain calcium and vitamins.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA