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Quirks – July 2008

Quirks – July 2008

iModWPAdmin

Jul 23, 2008

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Navigating the Online Qualitative Landscape

[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers’ needs.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske