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Quirks – May 2011

Quirks – May 2011

iModWPAdmin

May 23, 2011

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A Clearer Picture: Showtime Uses Hybrid Approach to Take the Pulse of Nurse Jackie Viewers

[excerpt] For insights into how viewers prefer to watch its hit series Nurse Jackie, the Showtime network used both quantitative and qualitative methods, drawing on an online survey and web-based chats…

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