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Quirks – November, 2012

Quirks – November, 2012

iModerate Author

Nov 09, 2012

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The 5 absolute, no-excuse, must-dos for qualitative researchers

[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service