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Quirks – October 2009

Quirks – October 2009

iModWPAdmin

Oct 23, 2009

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Transform your tracking studies: Take them off auto pilot to increase their impact and ROI

[excerpt] Tracking studies should merge with other forms of research to provide greater depth. For example, intercepting respondents in the middle or at the conclusion of a study for an interactive chat session (such as through iModerate, which I have used) can provide more depth on targeted subgroups of interest.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association