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Research Business Report – March 2006

Research Business Report – March 2006

iModWPAdmin

Mar 23, 2006

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Live IM Delivers Qual Insights to Online Surveys

[excerpt] iModerate is geared to personally probe and dive deep into the feelings, emotions and drivers of a random selection of the survey respondents. Furthermore, it can reach the elusive teenage and student audiences, particularly heavy users of instant messaging.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition