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Research Industry Voices – May, 2014

Research Industry Voices – May, 2014

iModerate

May 06, 2014

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How to get the most from exploratory research

Good exploratory research has the ability to unearth new ideas, take surprising twists and shape your thinking in ways you would not have imagined – that’s why taking an exploratory mind-set can help you get the most out of any qualitative work, preliminary or not. 

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA