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Research Live – April 2013

Research Live – April 2013

iModerate

Apr 30, 2013

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Decipher Teams Up with iModerate Research Technologies

[excerpt] iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with respondents, has been formally integrated into Beacon, Decipher’s market research survey software platform.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association