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Research – September 2010

Research – September 2010

iModWPAdmin

Sep 23, 2010

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DIY online interview service GutCheck in beta mode

[excerpt] GutCheck, a new do-it-yourself online qualitative research service that offers companies the chance to carry out one-on-one, 30-minute interviews with consumers, has launched in beta mode.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association