The Key to Consumer-Centric Marketing
[excerpt] The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success., Manager, Brand Strategy, NRG Energy