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Survey Magazine- February 2013

Survey Magazine- February 2013

iModerate Author

Feb 28, 2013

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The Key to Consumer-Centric Marketing

[excerpt] The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants.

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iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske