The Key to Consumer-Centric Marketing
[excerpt] The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable., Senior Strategic Planner, Saatchi & Saatchi LA