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Survey Magazine Interviews Jen Drolet about QualTrackers

Survey Magazine Interviews Jen Drolet about QualTrackers

iModerate

Jul 09, 2014

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Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a scalable way, we wanted to learn more. We recently asked iModerate’s Managing Partner, Jen Drolet, five questions to get the scoop…

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition