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Survey Magazine Interviews Jen Drolet about QualTrackers

Survey Magazine Interviews Jen Drolet about QualTrackers

iModerate

Jul 09, 2014

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Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a scalable way, we wanted to learn more. We recently asked iModerate’s Managing Partner, Jen Drolet, five questions to get the scoop…

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA