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The Frame – January 2007

The Frame – January 2007

iModWPAdmin

Jan 23, 2007

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Spot Success: Online Surveys Become Interactive With Chat Feature

[excerpt] The sessions add a layer of freedom to the survey process. Participants confirm that they enjoy and appreciate the opportunity to interact with a live moderator and answer questions candidly and without restraint. “Being interviewed was nice because it gave me a chance to clarify opinions that I had stated previously. It’s nice to have a chance to be heard.”

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy