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Greenbook Blog

Greenbook Blog

iModerate

Dec 06, 2013

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The impact of “other”

[excerpt] Because a growing percentage of the population identifies with more than one race, only allowing them to identify one aspect of their racial identity forces them to misrepresent themselves.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association