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Where have all the wearables gone article in MediaPost

Where have all the wearables gone article in MediaPost

iModerate

Jul 17, 2014

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The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not achieved “must have” status. They need to progress from being perceived as “nice to haves” for enthusiasts to “must-haves” for the general consumer.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy