//

Research Reports

Brand Wars: Nike vs. Under Armour

iModerate

Mar 12, 2015

Share It

Find out what separates these two seemingly identical leaders in the athletic apparel industry.

 

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service