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Research Reports

Brand Wars: Streaming Services

iModerate

Jun 25, 2015

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They’re taking over the entertainment industry, as well as your weeknights, but which streaming service do consumers prefer?

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service