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Spotlight Reports

It’s Not Easy Being a Green Cleaner

iModerate

Oct 29, 2014

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The average American household spent $42 per month on cleaning supplies in 2013. What products are consumers purchasing with this money, and what factors do they consider when shopping for cleaning products? In particular, we were curious as to whether consumers were buying green cleaning products. Are the benefits of green cleaners clear enough to consumers to justify the extra cost? We reached out to over 100 consumers to get the not-so-dirty details.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere