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Chart Your Course: Navigating the Research Sea with an ROI Compass

iModerate

Oct 05, 2017

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Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass for the journey.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske