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White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

iModerate

Dec 28, 2016

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Learn more about the variety of hybrid approaches available and how this type of study can help you gain the most complete view of your consumers.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition